Why Do I Need Social Media?

Why Do I Need Social Media?
“Technology is shifting power away from the editors,
the publishers, the establishment, the media elite.
Now it’s the people who are taking control.”
Rupert Murdoch, founder and head of News Corporation and 21st Century Fox

73% of Canadians and 71% of Americans use social networking sites  
12 million Americans are using social networking many times daily 47% users say Facebook has the greatest impact on their purchase behavior   
23% of Facebook’s users check their account five or more times every day.

Visiting social media sites is the fourth popular online activity ahead of e-mail activity  
13 Hours of video footage is being uploaded to You Tube every minute.

To view every video on You Tube it would take approximately 415 years  
100,000,000 videos are being viewed every day on You Tube
There are 300 million photo uploads on Facebook per day
3,000,000 is the average number of tweets daily on Twitter
1,000,000,000 is the amount of content sheared on Facebook each week

If Facebook were a country, it would be the most populous nation on earth. 1.39 billion people log into Facebook each month. That’s more than the entire population of China.

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