How to Use Social Media



How to Use Social Media

So you decided to create a Facebook account for your business, organization or family
And maybe a twitter profile too,
And even created an You Tube channel,
And made sure you are on Instagram.

Now you are everywhere.
But you are all alone. Where is everybody?

You are asking yourself: What did I do wrong?

Social Media success is not magical or random. It follows its own rules:

Social Media is not about being everywhere. It’s about being there for a reason. First define your mission, then create your concept. 

Social Media is a conversation, it’s there to connect. Your Social Media cannot always be about you. No one will keep talking to you if it’s all and only about you.  Listen to your followers, figure out what they are interested in, and make it more about that. Excite your audience.

Nobody likes silence.  Always reply timely to the comments.

What happens on the internet stays there forever. Think twice before responding to an offensive or inappropriate comment.

Don’t try to be everywhere. Different networks are for different purposes. Even if everyone is there it does not mean you have to be there too. Get your priorities right. 

Ask for help if you need it.


Why Do I Need Social Media?



Why Do I Need Social Media?
 
“Technology is shifting power away from the editors,
the publishers, the establishment, the media elite.
Now it’s the people who are taking control.”
Rupert Murdoch, founder and head of News Corporation and 21st Century Fox

73% of Canadians and 71% of Americans use social networking sites  
12 million Americans are using social networking many times daily 47% users say Facebook has the greatest impact on their purchase behavior   
23% of Facebook’s users check their account five or more times every day.

Visiting social media sites is the fourth popular online activity ahead of e-mail activity  
13 Hours of video footage is being uploaded to You Tube every minute.

To view every video on You Tube it would take approximately 415 years  
100,000,000 videos are being viewed every day on You Tube
There are 300 million photo uploads on Facebook per day
3,000,000 is the average number of tweets daily on Twitter
1,000,000,000 is the amount of content sheared on Facebook each week

If Facebook were a country, it would be the most populous nation on earth. 1.39 billion people log into Facebook each month. That’s more than the entire population of China.



Facebook - Setting Up Your Account

Creating Your New Account

If you don't have a Facebook account, you can sign up for one in a few steps:

Go to  facebook.com.

If you see the signup form, fill out your name, email address or phone number, password, birthday and gender. If you don't see the form, click Sign Up, then fill out the form.

  1. Click Sign Up.

Once you sign up, you'll need to confirm your email address or phone number. We'll send you either an email or a text message to help you confirm your account.


Sources for Help

Blogs

Blog Examples:









First step for you?

Create your Blog. For blogging I prefer blogger.com which is free and part of google.com but there are numerous other free and low cost services. wordpress.com is another free excellent blogging site. You can get up and be blogging in a few minutes, although it will take some time to learn the tricks and make it look the way you like it.


If you want to set up a blog using Blogger, create a gmail address. Go to Google.com. You can use your own name, or if you are going to publish a blog for your business or organization, you can use that name.




Video on how to blog youtube.com/watch?v=C0eDdVOuEIQ


Blogger is part of google. You create a new email address when you sign up with blogger. It should be be the same basic address as your blog. Go ahead and start your blog. Work with it for a while and learn as you go. Don't get frustrated - every time you try something new it takes time to learn.


I always use the Million Monkey Method. This method states that if you have enough monkeys typing for a very long time they will manage to write a great novel. Just keep trying to master the program like the Million Monkey's, and you will figure it out.


Use the same address for all your systems if possible - makes it easier for people to remember.

There are many different looks that you can use with your blog. A few examples below:






Have Fun


LinkedIn

LinkedIn is an excellent networking site. LinkedIn had 450 million members in 2016.  Many professionals use LinkedIn

The address for Sarasota Sister Cities is

linkedin.com/in/sarasotasistercities


How to Create a LinkedIn Account: 10 Steps (with Pictures)

www.wikihow.com › ... › Social Networking › LinkedIn
wikiHow
How to Create a LinkedIn Account. LinkedIn is a social networking site used for professional purposes. You can use it to connect to your existing professional ...

LinkedIn Tutorial 2014 - Creating a Profile - YouTube

https://www.youtube.com/watch?v=1BMPoYosybY
Jan 21, 2014 - Uploaded by Anson Alexander
Part 2 of my LinkedIn Tutorial 2014 shows users how to create a ... Is it possible to set up 2 different companies ...